Former Miss Universe and actress Sushmita Sen says shopping online helps her find a variety of brands within no time and that the e-commerce world has enabled local creative talent of the country to get a global reach. The 39-year-old was here recently to announce and promote the second edition of Jabong Online Fashion Week. “One of the greatest things about online shopping is that there one can find designers that we couldn’t reach out to (earlier), and I’m not taking about the mainstream big brands, but the ones coming out of small regions,” Sushmita told IANS. “The best part about it is that I can find anything that I want on a single website in the least possible time,” she said. “Everytime an Indian artist, designer or photographer makes his presence felt globally without really going there, I feel that by doing that, they are really putting India back on the map,” Sushmita added.
