Economic Reporter :
Robi has officially been declared as the #1 ‘Most Socially Devoted Brand’ in the world across all categories. The acknowledgment comes from ‘Socialbakers’ – a globally recognized online analytics publishing company – for the period of Q3, 2015. Robi is the only Bangladeshi brand to have achieved this glory.
Robi has beaten all the giant brands of the world to secure this coveted position. Fanbase engagements on queries made online, response time, response rate are some of the key criteria used by Socialbakers to determine the ranking.
Previously, from July to December 2014, Robi’s Facebook page was the most Socially Devoted brand in the telecom category, according to Socialbakers.com.
Robi Facebook page’s response rate for Q3 2015 was an outstanding 99.2% and it took only 11 minutes to respond to customer & fan queries during this period. This indicates that more and more people are using social media for various queries on the company’s activities.
As per Social Bakers’, socially devoted brands understand the shifting paradigm of online customer response. They know that the most responsive and dynamic audiences are on social media and those people want responses to their questions and issues. If a brand responds to at least 65% of audience questions on Social Media platforms, it qualifies as a Socially Devoted brand. The benefits of social devotion are clear – socially devoted brands get 3.5 times more interactions than their less-responsive counterparts.
Robi Facebook page started its journey on 10th March 2011. From then on, there was a gradual increase in the demand for online customer engagement. Over the past few years, number of queries has increased by over ten folds.
Over the years, Robi has received a lot of positive appreciation, as well as received advice from its valued subscribers on the areas of improvement.
After the achievement of the Largest Human Flag in 2013, a lot of people expressed their happiness through Social Media. Robi considers all positive and negative feedbacks with due importance as it endeavors to improve its service on the social media front.
Robi has officially been declared as the #1 ‘Most Socially Devoted Brand’ in the world across all categories. The acknowledgment comes from ‘Socialbakers’ – a globally recognized online analytics publishing company – for the period of Q3, 2015. Robi is the only Bangladeshi brand to have achieved this glory.
Robi has beaten all the giant brands of the world to secure this coveted position. Fanbase engagements on queries made online, response time, response rate are some of the key criteria used by Socialbakers to determine the ranking.
Previously, from July to December 2014, Robi’s Facebook page was the most Socially Devoted brand in the telecom category, according to Socialbakers.com.
Robi Facebook page’s response rate for Q3 2015 was an outstanding 99.2% and it took only 11 minutes to respond to customer & fan queries during this period. This indicates that more and more people are using social media for various queries on the company’s activities.
As per Social Bakers’, socially devoted brands understand the shifting paradigm of online customer response. They know that the most responsive and dynamic audiences are on social media and those people want responses to their questions and issues. If a brand responds to at least 65% of audience questions on Social Media platforms, it qualifies as a Socially Devoted brand. The benefits of social devotion are clear – socially devoted brands get 3.5 times more interactions than their less-responsive counterparts.
Robi Facebook page started its journey on 10th March 2011. From then on, there was a gradual increase in the demand for online customer engagement. Over the past few years, number of queries has increased by over ten folds.
Over the years, Robi has received a lot of positive appreciation, as well as received advice from its valued subscribers on the areas of improvement.
After the achievement of the Largest Human Flag in 2013, a lot of people expressed their happiness through Social Media. Robi considers all positive and negative feedbacks with due importance as it endeavors to improve its service on the social media front.
