Scenario of the call centers
The call centres have become a very important service to the people. In particular, the residents of rural areas still depend of the call centres for various reasons. When the call centre business is witnessing ever increasing competition and internationalisation, a customer’s experience of a company’s online or telephone service can have a serious impact.
It is easy to see how a negative interaction may cause the customer to stop using the company’s services. This hidden aspect of negative interactions with customers is often ignored by companies, as it seems that their management is often focused on cheaper ways of achieving the same or better performance at a lower cost. The authorities concerned should pay attention to it.
Mamunur Rashid. Chattogram
