Business Desk :
Global premium smartphone brand, TECNO launched its new brand slogan #StopAtNothing. With the new brand slogan, TECNO pays tribute to those who continue to push forward against all odds. #StopAtNothing represents the brand’s recognition of human progress and people’s pursuit for purpose, ambition and excellence. It specifically honors “progressive mavericks”, those “young at heart”, and the youth who admirably stay resilient in the face of adversity.
The new brand slogan delivers on TECNO’s promise of unlocking the best of contemporary smartphone technologies and making it accessible for global emerging markets.
“We’ve seen how resilient and progressive society can be in the face of adversity, especially among young adults in emerging markets, No matter where you come from or what you physically look like or gender you belong to, they still “stop at nothing” and deliberately progress forward to find creative and disruptive ways to achieve their potential, and in turn, find themselves on a joyous, exciting journey. And this attitude and spirit resonates so strongly with TECNO that we were compelled to embrace it and position it at the very core of who we are and what we do as a technology brand” – Danni Xu, CMO TECNO said.
“#StopAtNothing is so much more another brand campaign, It represents the values and the attitude that we as a brand embrace and TECNO’s role in providing the technology they need to progress even further. He also added”
Danni Xu concluded: “#StopAtNothing not only inspires, but it also cements TECNO’s total commitment to supporting our consumers with innovative and elegant technology solutions that acts as an enabler of progression.”
TECNO’s goal is to become the most admired tech brand in the world, and continually making breakthroughs in product and experience innovations.
