Business Desk :
Department of Agricultural Marketing will also fix the products’ price and operate a call centre for receiving any issues regarding the products and take actions
Sadai, a Bengali language mobile app arranged by the government, was launched on Wednesday for marketing agricultural products for consumers across the country.
Agriculture Minister M Abdur Razzaque inaugurated the mobile app at the agriculture ministry conference room in the capital.
The successful implementation of the app will help ensure quality of the agricultural produces, fair prices for the farmers and minimize manipulation of the middlemen, he said.
At the same time, the app will also help curb fraudulence along with availability of safe and toxic-free products for the consumers, the minister told the inaugural function.
Sadai, implemented by the Department of Agricultural Marketing (DAM) in cooperation with the Ministry of Agriculture, will directly connect the growers with the consumers, while DAM will monitor quality and marketing of the goods under the platform.
DAM will also fix the products’ price and operate a call centre for receiving any issues regarding the products and take actions, including cancellation of registration of the entrepreneurs if necessary.
Growers and entrepreneurs will get an opportunity of commission-free selling of their goods after getting free registration under the platform.
The app also gives an opportunity of mobile banking payment and cash-on delivery payment options, even verifying of product price and tracking facilities also have been included in the app.
Razzaque said that the productions of all the agricultural products including rice, wheat, maize, vegetables and fruits have been increased in many folds in the country, saying,
But now the marketing of these products is a big challenge, the minister also said.
In most of the cases, he said, the growers even could not sell their products and did not get fair price of their products. So, the Sadai app will work to ensure fair price for the producers and also ensure accurate price, safe and contamination-free products for the consumers as well, the minister said, noting the objective of the app.
Chaired by senior agriculture secretary M Meshbahul Islam, the function was also addressed, among others, by DAM’s Director General Mohammad Yousuf, Additional Secretary Hasanuzzaman Kallol, Additional Secretary M Ruhul Amin Talukder and Additional Secretary Kamlaranjan Das.
DAM’s Assistant Director Bayejid Bostami gave an introduction of the Sadai app at the function.
