Economic reporter :
Robi has been honored with the title of being the world’s number 1 socially devoted brand for the first quarter (January- March) of 2016, according to a press release.
The recognition comes from ‘Socialbakers’ – a globally recognized online analytics publishing company.
Earlier, Robi had secured the same coveted distinction for the third quarter (July- September) of 2015. Such global recognition gives credence to the fact that Robi is leading the country’s mobile telecom industry in digitalization.
The ranking is based on a company’s score against three criteria: no. of fans/ followers on its social media platform, response rate- the percentage of user posts responded to by a particular brand and response time- meaning the average time it takes for the company to respond to incoming queries. But for a brand to be recognized as Socially Devoted, it has to respond to at least 65 percent of audience questions on Facebook and/or Twitter.
Robi has secured this position with more than 6 million on ‘RobiFanz’- the company’s official Facebook page; an average response time of 15 minutes and a spectacular response rate of 99.59 percent. The company has 24/7 supports with resources that are adequately trained to respond correctly, real-time and engages with the customers/fans over the social media platform.
In addition, Robi continuously keeps engaging with its fans through different social media contests around the year. Robi has inspired a lot of individuals by connecting to their digital passion points over the years. The brand has brought the virtual reality cricket game for the first time in Bangladesh for the diehard cricket fans. The brand also made a brilliant appearance at North South University (NSU) campus on the last Valentine’s Day with virtual cycling trip to Paris.
Robi has been honored with the title of being the world’s number 1 socially devoted brand for the first quarter (January- March) of 2016, according to a press release.
The recognition comes from ‘Socialbakers’ – a globally recognized online analytics publishing company.
Earlier, Robi had secured the same coveted distinction for the third quarter (July- September) of 2015. Such global recognition gives credence to the fact that Robi is leading the country’s mobile telecom industry in digitalization.
The ranking is based on a company’s score against three criteria: no. of fans/ followers on its social media platform, response rate- the percentage of user posts responded to by a particular brand and response time- meaning the average time it takes for the company to respond to incoming queries. But for a brand to be recognized as Socially Devoted, it has to respond to at least 65 percent of audience questions on Facebook and/or Twitter.
Robi has secured this position with more than 6 million on ‘RobiFanz’- the company’s official Facebook page; an average response time of 15 minutes and a spectacular response rate of 99.59 percent. The company has 24/7 supports with resources that are adequately trained to respond correctly, real-time and engages with the customers/fans over the social media platform.
In addition, Robi continuously keeps engaging with its fans through different social media contests around the year. Robi has inspired a lot of individuals by connecting to their digital passion points over the years. The brand has brought the virtual reality cricket game for the first time in Bangladesh for the diehard cricket fans. The brand also made a brilliant appearance at North South University (NSU) campus on the last Valentine’s Day with virtual cycling trip to Paris.
