Research book on ‘Public Relations & Branding’ published

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City Desk :
For the first ever in Bangladesh, a voluminous and richly informative research-based book on Public Relations (PR) tilted ‘Janasongjog: Dharona o Proyog Kowshal – Public Relations: Concepts and Application Strategies)’ has been published. It is written by PR specialist, researcher and Executive Director of BIJEM, journalism institute, Mirza Tarequl Qader who has been suffering from bone marrow cancer for the last three years.
This book 856-page book encompasses 22 chapters dealing with multifarious subjects. Besides, 21 valuable interviews of country’s reputed educationists, journalists, PR & media specialists, and branding mentors are included in this book. Also, opinions and ideas of globally renowned PR professionals, journalists, brand specialists, photographers, book & publication experts, ICT specialists have been incorporated along with the most updated information about relevant avenues.
This book will be valuable for PR professionals, communication and information officials and branding executives who want to enhance their skills. At the same time, it will be a useful resource for teachers and students of Journalism departments of our universities for academic and research purposes.
Right now it is available in 20 per cent discount. For detailed information and purchase, please contact: 01715822778.

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