Feature: Nutritional approach for corporate act

Fahmida Hashem :
Danone, Unilever and Nestle SA are the three best large global companies when it comes to providing access to good nutrition, but overall, the world’s largest food and beverage manufacturers must do more to increase access to nutritious products and positively exercise their influence on consumer choice and behaviour, according to the first edition of the global Access to Nutrition Index (A.T.N.I.) issued today.
Danone, Unilever and Nestle were the highest-ranking companies by a sizeable margin, but the A.T.N.I. report noted, “Even their scores demonstrate that there is significant room for improvement.”
Danone and Nestle fell short in the marketing of breast-milk substitutes. Their reported lack of compliance with the International Code of Marketing of Breast milk substitutes is a significant concern- the A.T.N.I. report said.
Strategy of corporate company’s should be to continue to improve the taste and nutritional quality of all their products, provide consumers with clear nutritional information to enable them to make healthy food choices, take a responsible approach to marketing, particularly as regards marketing to children, use their marketing and communications expertise to encourage our consumers to adopt healthy diets and lifestyles, and improve the health and nutrition of their employees.  
Based on our nutritional expertise, they focus on three key health benefit areas where they can make the most impact. These are helping people achieve: a healthy heart: maintaining a healthy cardiovascular system, a healthy weight, keeping a healthy body weight, and Healthy growth and development, especially important for children.
The 2013 G8 Summit in Lough Erne is just four months away. At the Nutrition for Growth event on June 8 in London, held just a week before the G8 Summit, the international community will once again focus on the G8’s New Alliance for Food Security and Nutrition. In a follow up to its launch at last year’s G8 summit in Camp David, it is expected that the New Alliance will be expand to additional countries and enhanced with several key changes. Common Sense Nutrition Disclosure Act of 2013 – Amends the Federal Food, Drug, and Cosmetic Act to revise the nutritional information that restaurants and retail food establishments must disclose.  
As lifestyles change, there is continuing concern about the effect of diet on public health. Developing and emerging countries in particular face the double burden of over nutrition and under nutrition.
We can play a positive part in providing solutions to over nutrition and under nutrition. These commitments are not new. 2013 sees us complete ten years of our Nutrition Enhancement Programmed. These pioneering programmed remains focused on reducing levels of salt, saturated and Tran’s fats, and sugar across our entire portfolio of retail and foodservice products.
Around the world, concern is rising about the role that nutrition plays in public health. We need a corporate wellness team who provides business access to a business class subscription-based online meal planning, logging and exercise tool used by medical and wellness organisations, health clubs and fitness professionals, web-based service businesses and many educational institutions.
This technology team works with team in implementing corporate turnkey solutions that help increase employee engagement and improves overall nutritional outcomes. All of our corporate wellness enterprise solutions now should include the all-new Family Food Go Mobile platform. This is not your ordinary mobile solution.
The integrated combination of both allows the professional registered dietician to establish a recommended plan that is push down to the mobile platform. The app will then provide your employees with the recommended daily caloric intake, weight goal, BMI, meal plans and grocery lists, all right on the phone.
Many corporate sponsorship programs allows for purposeful collaboration with food and nutrition organisations. The objectives of the corporate sponsorship program are to share science-based information, new research and industry trends in food and nutrition with members, to enable the Academy to reach millions of consumers with healthy eating messages.
Relationships with sponsors are not about promoting their products or services, but rather about creating nutrition messages that people can understand and act upon to improve their health and that of their families.
Actually nutritional approach for corporate performance Optimising health through food and nutrition, Empowering members to be the food and nutrition leaders and many others like weight tracking, goal setting, nutritional assessments, personalised video messaging and engaging nutritional tips form the foundation of a research-driven approach towards sustainable healthy eating. We should address the concerns from civil society and national, international NGOs of corporate bad behaviour.
For better corporate performance, we need to work together in driving better public health outcomes. In addition, we need nutrition partnerships for more on our collaborative efforts.
From all the above, it is clear that, the final picture is still not complete, and even sometimes contradictory.
(Fahmida Hashem is a nutrition expert)