McNROE re-energizes portfolios in BD

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Business Desk :
One of India’s fastest-growing FMCG companies- McNROE Consumer Products Pvt. Ltd, recently introduced a range of grooming productsunder its brands WILD STONE (for Men) & Secret Temptation (for Women) to strengthen its product portfolio and grow its consumer outreach in Bangladesh, says a press release.
WILD STONE EDGE collection features a set of sevenMale Grooming Essentials such as Deodorant, Face wash, Perfume, Shower gel, Aftershave Lotion, Shaving Foam and Hair gel.Charming the senses with an intense aromatic woody fragrance, EDGE showcases the user as a dynamic, powerful personality making him stand out from the crowd.
The company has explored four new product categoriessuch as Face wash, Shower Gel, Shaving Foam and Hair gel for the very first time. According to Narendra Kumar Daga, MD, McNROE,”We realized that our loyal consumers wanted to extend their brand experience, so we decided to launch new products to meet this demand. We were overwhelmed with the response in India, and anticipate that these new products will be much appreciated by consumers across Bangladesh as well.”  
The event also marked the exclusive launch of a premium fragrance, “Desire” by McNROE’s popular female grooming brand, Secret Temptation.An intricate harmony of intoxicating Turkish Roses (the most expensive Rose profile), floral Germanium and lingering Musk- “Desire” is a heavenly promise for lasting freshness packed in a bottle. With a new brand line “Own Your Temptation”, Secret Temptation aims to fuel consumer’s desire, increase brand loyalty & acquire new consumer base. Secret Temptation’s deodorant portfolio also includes Romance, Mystery, Affair, Play and Passion.
McNROE Consumer Products, is among India’s top two deodorant companies withapprox.. 10% market share for its brands WILD STONE, Secret Temptation & Heaven’s Garden.
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