Campus Report :
A 3 day ‘Mr. Mango Candy-DIU Marketing Fest-2018’ began on Sunday at the 71 Milonayoton of Daffodil International University (DIU). Department of Business Administration and DIU Marketing Club jointly organized the program.
Syed Alamgir, Managing Director of ACI Ltd inaugurated the fest as chief guest while Aman Ashraf Fayez, CEO of Gtv, Shariful Islam, Managing Director of Bangladesh Brand Forum and John Kabir, popular actor and rock singer were present as special guests. Presided over by Prof Dr SM Mahbubu Ul Haque Majumdar, Pro Vice Chancellor, DIU, the inaugural ceremony was also addressed by Hamidul Haque Khan, Treasurer, Prof Dr Mohammed Masum Iqbal, Dean, Faculty of Business and Economics, Sayed Farrukh Ahmed, Head of the department of Business Administration, and Mohammad Shibli Shahriar, Head, Department of Entrepreneurship.
The program was conducted by Sabiha Matin, Senior Lecturer, department of Business Administration.
Addressing as the Chief Guest Syed Alamgir said that the heart of any business is marketing. Marketing success ensures company’s sustainability. So, that marketing people have to be ‘magic people’.
He also said, this magic means power of innovation. If you haven’t innovation and creative power, you wouldn’t success in marketing.
He urged the students to practice more and more innovative ideas from student life.
While addressing Aman Ashraf Fayez said that you can reach up to the door of job by reading Filip Cotlar, but can’t enter into the the job. You should gather practical experiences beside academic study and learning.
In this regard he cited the example of GTV and said, now GTV sells content to Star Sports, Sky Sports and many other world renowned broadcast companies.
It could be possible only for marketing, he added.
John Kabir said, marketing is nothing, but to represent myself. Success of marketing depends on how attractively you can present yourself in front of others. John kabir opined that ‘boosting’ is a wrong concept of marketing.
Shariful Islam said that many of us couldn’t realize and make difference between perception and reality. That is why most of the time they fail in marketing.
3 day Marketing Festival includes diverse Making competition, Brand building competition, marketing case competition, Business Quiz, Digital Marketing game, marketing debate etc. A Juri board consists of country’s renowned marketing experts will judge the events and will hand over the prizes among the winners.
