Staff Reporter :
The local brand ‘Marcel’ is rapidly growing in the country’s electronics, electrical and automobile market through expanding its market across the country with the theme of ‘To change life style’.
The local brand is expected to mark a 40 per cent growth in its business in the first six months (July-December) of the current fiscal (2014-15), about 15 percentage point higher compared to the growth in the preceding six months (January to June) of 2014, sources said.
Supply of quality products, best after sales service, skill marketing management and massive expansion of the market, especially in the country’s remote areas, helped Marcel gain customers’ reliance and also resulted in the substantial growth of the brand, they added.
With the aim of catering the local demands for kitchen and home appliances, Marcel is going to add more 32 sophisticated kitchen and home appliances to its existing product list in the upcoming year 2015, the company official informed.
Besides, the country’s renowned brand has already started the process of bringing its new models of refrigerator, motorcycle, television and other appliances, which would be available for customers from the beginning of 2015.
At present, the brand is conducting its marketing activities by dividing the entire country into 14 regions, along with its 450 exclusive outlets and one gallery in Dhaka , the officials said adding the brand is now moving forward with the slogan—To Change Life Style.
Among other electronics goods manufacturers and marketing companies in Bangladesh, Marcel secures the second position now with an average growth of 35 to 40 per cent, said Mosharaf Hossain Razib, head of marketing of Marcel.
“We are working relentlessly with the aim of taking a 30 per cent share of the country’s electronics goods’ market by 2015,” he said adding to this extent, the brand is going to include more high quality and state-of-the art kitchen and home appliances in its brand, which would be conducive for expanding the existing market and also achieving the desired market share.
“We are producing high quality electronics goods in accordance with the local weather in our-owned factory (ISO-9001 and 14001) at Chandra in Gazipur,” he noted and claimed that the products of Marcel are more durable and attractive than the imported ones.
DECS Ultra-bid 4D technology is being applied in the refrigerator of Marcel brand. The special feature of this technology is that it keeps the foods spick and span, fresh and antiseptic for long times by using anti-bacterial nano particle. In addition, the electricity cost is comparatively low due to the use of 80 per cent energy saving LED bulb.
Every year, three lakh televisions are being produced in the Marcel factory, the official said informing that the brand has already taken some strategic policies to take a lion portion of the market.
To this extent, the company is appointing distributors across the country.
In the local refrigerator market, Marcel is holding the second position just after Walton, the high officials of the brand said.
With the aim of becoming the premier brand among the local electronics goods’ marketing brands, Marcel in the upcoming year 2015 is going to keep its strong foot in the local market with massive preparation and modern marketing strategies, they informed.
A research centre has already been established especially for expanding its existing refrigerator market across the country, they said.
The Marcel authority informed that the brand is selling out different kitchen and home appliances like refrigerator, television, air-condition, generator, DVD player, blender, rice cooker, microwave oven, iron and so on.
In the beginning of 2015, more 32 new products will be added to the existing product list of Marcel brand.
Those, who are purchasing Marcel brand’s products considering exportable quality at cheap rate, are highly appreciating the products of Marcel brand, they claimed.
At present, Marcel is marketing 18 to 20 models of refrigerator in the local market.
The local brand ‘Marcel’ is rapidly growing in the country’s electronics, electrical and automobile market through expanding its market across the country with the theme of ‘To change life style’.
The local brand is expected to mark a 40 per cent growth in its business in the first six months (July-December) of the current fiscal (2014-15), about 15 percentage point higher compared to the growth in the preceding six months (January to June) of 2014, sources said.
Supply of quality products, best after sales service, skill marketing management and massive expansion of the market, especially in the country’s remote areas, helped Marcel gain customers’ reliance and also resulted in the substantial growth of the brand, they added.
With the aim of catering the local demands for kitchen and home appliances, Marcel is going to add more 32 sophisticated kitchen and home appliances to its existing product list in the upcoming year 2015, the company official informed.
Besides, the country’s renowned brand has already started the process of bringing its new models of refrigerator, motorcycle, television and other appliances, which would be available for customers from the beginning of 2015.
At present, the brand is conducting its marketing activities by dividing the entire country into 14 regions, along with its 450 exclusive outlets and one gallery in Dhaka , the officials said adding the brand is now moving forward with the slogan—To Change Life Style.
Among other electronics goods manufacturers and marketing companies in Bangladesh, Marcel secures the second position now with an average growth of 35 to 40 per cent, said Mosharaf Hossain Razib, head of marketing of Marcel.
“We are working relentlessly with the aim of taking a 30 per cent share of the country’s electronics goods’ market by 2015,” he said adding to this extent, the brand is going to include more high quality and state-of-the art kitchen and home appliances in its brand, which would be conducive for expanding the existing market and also achieving the desired market share.
“We are producing high quality electronics goods in accordance with the local weather in our-owned factory (ISO-9001 and 14001) at Chandra in Gazipur,” he noted and claimed that the products of Marcel are more durable and attractive than the imported ones.
DECS Ultra-bid 4D technology is being applied in the refrigerator of Marcel brand. The special feature of this technology is that it keeps the foods spick and span, fresh and antiseptic for long times by using anti-bacterial nano particle. In addition, the electricity cost is comparatively low due to the use of 80 per cent energy saving LED bulb.
Every year, three lakh televisions are being produced in the Marcel factory, the official said informing that the brand has already taken some strategic policies to take a lion portion of the market.
To this extent, the company is appointing distributors across the country.
In the local refrigerator market, Marcel is holding the second position just after Walton, the high officials of the brand said.
With the aim of becoming the premier brand among the local electronics goods’ marketing brands, Marcel in the upcoming year 2015 is going to keep its strong foot in the local market with massive preparation and modern marketing strategies, they informed.
A research centre has already been established especially for expanding its existing refrigerator market across the country, they said.
The Marcel authority informed that the brand is selling out different kitchen and home appliances like refrigerator, television, air-condition, generator, DVD player, blender, rice cooker, microwave oven, iron and so on.
In the beginning of 2015, more 32 new products will be added to the existing product list of Marcel brand.
Those, who are purchasing Marcel brand’s products considering exportable quality at cheap rate, are highly appreciating the products of Marcel brand, they claimed.
At present, Marcel is marketing 18 to 20 models of refrigerator in the local market.
