For Harry, Meghan no more ‘royal’ in their brand

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The New York Times :
Prince Harry and his wife, Meghan, will give up the name “royal” as they withdraw from official duties as members of the British royal family and embark on new lives in the private sector, the couple confirmed Friday.
Harry and Meghan, who are also known as the Duke and Duchess of Sussex, had planned to use the name SussexRoyal as an umbrella brand for their new charitable foundation and social media accounts. But after protracted and difficult negotiations with Buckingham Palace, the couple has agreed not to use “royal” in any of their
philanthropic or commercial activities after this spring. They will withdraw trademark applications using the name and remove it from their Instagram account and website. On the site, the couple left little doubt that this – like other aspects of their new arrangement with Buckingham Palace – was not their preferred outcome.
“The preference of The Duke and Duchess of Sussex was to continue to support Her Majesty The Queen, albeit in a more limited capacity,” they wrote in a lengthy description of their new status, including the loss of the royal designation.
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