Economic Reporter :
Fourth edition of Digital Marketing Summit of Bangladesh Brand Forum ended on Saturday and initiated the first edition of Digital Marketing Award.
Presented by Meghna Group of Industries, Digital Marketing Summit 2017 engaged the local digital marketing fraternity with four global experts, and shaped a knowledge sharing dais through various other segments, said a press release.
The theme for this year’s summit was ‘Strategy into Action’. Powered by Wizards Ad Networks and organized in association with The Daily Star, the daylong summit was held at Le Meridien Hotel in the city.
This year’s summit was designed with four keynote sessions, three panel discussions, five breakout sessions, two case study presentations, and two insight sessions.
The esteemed keynote speakers were – Zaved Akhter, Director-Marketing Transformation at Unilever, South Asia; Farhan Qureshi, Head of South Asian Frontier Markets at Google; Sanjay Vaghasia, Chief Digital Officer at Banglalink Digital Communications Ltd.; and Dan Clarke, CEO and Founder, disruptient.
These discussions focused on the following topics – ‘Building the next digital marketing campaign – The Perfect Recipe’, ‘Are we using mobile advertising effectively?’ and ‘Creating content that delivers result’.
Fourth edition of Digital Marketing Summit of Bangladesh Brand Forum ended on Saturday and initiated the first edition of Digital Marketing Award.
Presented by Meghna Group of Industries, Digital Marketing Summit 2017 engaged the local digital marketing fraternity with four global experts, and shaped a knowledge sharing dais through various other segments, said a press release.
The theme for this year’s summit was ‘Strategy into Action’. Powered by Wizards Ad Networks and organized in association with The Daily Star, the daylong summit was held at Le Meridien Hotel in the city.
This year’s summit was designed with four keynote sessions, three panel discussions, five breakout sessions, two case study presentations, and two insight sessions.
The esteemed keynote speakers were – Zaved Akhter, Director-Marketing Transformation at Unilever, South Asia; Farhan Qureshi, Head of South Asian Frontier Markets at Google; Sanjay Vaghasia, Chief Digital Officer at Banglalink Digital Communications Ltd.; and Dan Clarke, CEO and Founder, disruptient.
These discussions focused on the following topics – ‘Building the next digital marketing campaign – The Perfect Recipe’, ‘Are we using mobile advertising effectively?’ and ‘Creating content that delivers result’.
