Business Desk :
Daraz Bangladesh has won the number one e-commerce brand and overall 13th most valued brand of 2021 awards given by Bangladesh Brand Forum.
The 13th edition of the event took place on December 29 where the Forum honoured the most loved brands of Bangladesh at a ceremony at Le Méridien, Dhaka, according to a press release. Bangladesh Brand Forum organised the event in partnership with Nielsen Bangladesh and in association with The Daily Star. Md Tajdin Hassan, chief marketing officer of Daraz Bangladesh Limited, said 2021 has been a successful year for Daraz Bangladesh and the platform is now planning to take a step further towards its customer-centric strategy. “The upcoming journey will not just be about inviting more customers, but to ensure that our existing customers are getting the best e-commerce experience catered to their lifestyles.” To inspire the brands of the country, Bangladesh Brand Forum has been honouring the most loved brands through Best Brand Award for the last 13 years. Best Brand Award started its journey with Nielsen Bangladesh in 2008 based on a global model (Winning BrandsTM) done through a direct consumer survey of 8000 customers across the country which includes self-administrated reviews. A total of 102 brands were recognised in 35 categories, according to the press release.
