Coca-Cola project empowers deprived women

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Economic Reporter :
The Coca-Cola Company’s global program, 5by20, saw its second phase launch in Khulna and Bagerhat. The program, which seeks to empower 5 million women economically worldwide by 2020, was adapted into the Women Business Centre program in Bangladesh.
The first Phase, which was launched in Jamalpur in 2015 with 10 Women Business Centres, helped train 10,125 women beneficiaries on agricultural production, marketing services, mobile and computer services, and basic healthcare last year.
The Women Business Centre project aims to address common barriers women face in the marketplace by providing access to business skills training, market information, agriculture training and inputs, mobile banking assistance, healthcare inputs and counselling, mentoring and networking opportunities. The groups of 5 women entrepreneurs running each WBC in each village are provided seed capital for setting up the Centre, and skill-based training on the aforementioned fields, and assets for the Centre. The initiative in Bangladesh is implemented by Concern Universal, a non-profit organization.
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