Entertainment Desk :
Cartoon Network Enterprises (CNE) on Wednesday announced the appointment of Enroute, a leading business process outsourcing and marketing firm in Bangladesh with liaison and connections with
international business communities, have been working on Intellectual Property (IP) licensee options
for the Turner Broadcasting and
Warner Bros franchises.
As official representatives of CNE, Enroute will be responsible for acquiring and growing the CNE
business in Bangladesh by
leveraging character franchisees through product, promotional
and clip licensors.
Enroute will develop licensors across industries like FMCG,
manufacturing and service
industries that will be authorised to use the iconic character
franchisees from the Turner portfolio to cater their business interest. These iconic shows character deck involves a set of recent and classic set of cartoons as such Ben 10, The
Power puff Girls and M.A.D. (Music, Art & Dance), Mr Bean, etc.
