Business Desk :
Bangladesh Brand Forum organized the 9th iteration of Best Brand Award- 2017 on Saturday at a hotel in the city, says a press release.
Bangladesh Brand Forum partnering with Kantar Millward Brown has identified top Bangladeshi brands in 35 categories for the year 2017 with the aim to acknowledge the brands that have established themselves to a meaningful height in terms of business value and contribution to consumer life.
The program was launched with the following agenda of unveiling the most loved brands of Bangladesh based on the nationwide survey conducted by Kantar Millward Brown, and giving away a prominent publication consisting of winning brand stories to all the attendees as the BBF tradition.
This year out of 103 winners, 35 categories were awarded. Out of the Overall Top 30 Brands, 10 were awarded, and all the Local Top 10 Brands were awarded. In addition, 1 Best Newcomer Brand 2017, 1 Most Improved Brand 2017 and 1 Most Consistent Brand 2017 were awarded.
Out of the Overall Top 30 Brands, Grameenphone, Horlicks, and Rupchanda Fortified Soyabean Oil bagged the first three positions, respectively. And out of the Local Top 10 Brands, Ispahani Mirzapore Tea, Radhuni Masal, and Super Fresh Fortified Soyabean Oil bagged the first three positions, accordingly.
