Banglalink going digital as part of ‘digital Bangladesh’

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Economic Reporter :
Country’s second largest cellular phone operator Banglalink is going to be digital to support customers as well as part of “digital Bangladesh” campaign.
“Banglalink wants to connect its customers with digital world and unlock its endless opportunities,” said Banglalink Managing Director and Chief Executive Officer (CEO) Erik Aas while explaining his company’s vision pinning on digitization at a press conference in a city hotel today, said a press release.
Now, people spend a lot of time online via their mobiles, sharing their lives on Facebook, searching for information, or chatting with their friends and family, added Erik, saying, in the digital world of tomorrow, they will use their smartphone to do their online shopping, read the news, stream music, learn about new topics, watch movies, transfer money electronically and manage their mobile accounts.
“To achieve this, Banglalink is getting its organization ready for the digital age,” vowed the Banglalink CEO.
Going digital also means enabling society to benefit from technological progress. To help make this a reality, Banglalink supports the government’s “Vision-2021” initiative with several projects.
“We believe that offering digital services is the path to the future,” explained Erik Aas, adding, “the use of smartphones will grow tremendously, and enable our customers to have their digital lives literally at their fingertips – from entertainment to eCommerce, from financial services to self-service.”
“To make this a reality for our customers, we at Banglalink are investing heavily into 3G and our organization, as well as our products and services.”

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