8th Bangladesh Brand Forum seminar held

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Business Desk :
The Bangladesh Brand Forum (BBF) seminar was held in the capital on Saturday with the theme ‘Creating Human Connection in the Age of Digital’.
Presented by Beximco, BBF Seminar 2019 was powered by American International University-Bangladesh (AIUB), and organised in association with Dhaka Bank Limited. Around 300 corporate professionals attended the seminar at the Grand Ballroom of Hotel Le Méridien.
The day also marked the 12th year anniversary BBF. A grand celebration programme was held, followed by the seminar at the same venue.
“Our future will be anything but what we can imagine or predict. Question is how we can prepare for such a future. BBF’s next phase of journey will be to guide and shape our thinking and skills around that,” its founder and Managing Director Shariful Islam said.
BBF’s Director Nazia Andaleeb Preema and Chief Advisor Professor Syed Ferhat Anwar also spoke there.
Starting in 2008, BBF seminar has been sharing global insights among the local business leaders through keynotes, panel discussions, and interactive sessions.
BBF Seminar 2019 consisted of three keynote sessions, five panel discussions, two Insight Sessions, and a Breakout Session.
Twenty-three speakers spoke across different segments of the seminar while each participant a one paperback copy of the book ‘The 12 Powers of a Marketing Leader’. Keynote speakers for the seminar were Associate Prof of Marketing and Academic Director (Executive MBA) National University of Singapore Dr Prem N Shamdasani; former chairman and CCO, Brand and Innovation, Ogilvy and Mather Worldwide, and CCO and founder of Collins (AdAge Design Agency of the year 2019) Brian Collins; and Thomas Barta, dean of McKinsey Leadership Program and columnist for Forbes Marketing Week.
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