AFP, Switzerland :
The new head of Hermes Watches is hoping a more feminine touch, added with the fashion group’s own in-house know-how, will help it navigate through the turbulence rocking the sector. Laurent Dordet, who took the helm of the watch division at the famous Paris fashion house last March, told AFP in an interview he wants to focus even more heavily on women’s timepieces, which already account for 80 percent of the brand’s sales.
“We plan to really develop feminine creation,” the 47-year-old said, adding that the brand aimed to explore a range of aspects of women’s watches, including the use of jewels on the timepieces.
World-famous for its silk scarves and iconic handbags, Hermes is eager to expand its share of the luxury watch market.
The new head of Hermes Watches is hoping a more feminine touch, added with the fashion group’s own in-house know-how, will help it navigate through the turbulence rocking the sector. Laurent Dordet, who took the helm of the watch division at the famous Paris fashion house last March, told AFP in an interview he wants to focus even more heavily on women’s timepieces, which already account for 80 percent of the brand’s sales.
“We plan to really develop feminine creation,” the 47-year-old said, adding that the brand aimed to explore a range of aspects of women’s watches, including the use of jewels on the timepieces.
World-famous for its silk scarves and iconic handbags, Hermes is eager to expand its share of the luxury watch market.
