When a selfie is not enough

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Users will also be able to live-stream on the platform and Sundaram hopes brands will use it to advertise, generating revenue.
Quizzing politicians : Another new Indian-based app available on Android and iOS is Frankly.me, which allows netizens to pose questions to celebrities, sports stars and politicians who then answer with video selfies.
Users of the app, launched in January, are also able to vote for certain questions to be answered, increasing the likelihood of a response, according to co-founder Nikunj Jain who says Frankly.me is aiding democracy in India.
In Delhi elections earlier this year, Aam Aadmi Party candidates including leader Arvind Kejriwal fielded thousands of queries directly from voters and then posted videos of themselves replying.
“For the first time in the history of this country we had a state election where candidates were using this platform to talk directly to the electorate and people voted based on the responses,” Jain told AFP.
He said more than 400,000 questions have been asked and around 30,000 have been answered so far on Frankly.me.
“Casting directors are also using it to do auditions and companies are using it for hiring,” Jain added.
He said that while popular video app Vine was about ‘broadcasting’ short videos, Frankly.me aimed to create ‘rich, two-way conversation’ with people replying to each other when it was convenient for them.
“We believe that video selfies can be the primary mode of all non-urgent communication on the internet,” Jain stated. n
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