Business Desk :
After securing the top place in local market of electronic products, Walton, the country’s leading vertically integrated manufacturer, targets to strengthen its position in international market.
To achieve the target, the Bangladeshi brand is exporting its electronic products to more than twenty countries of Asia, Middle-East and African territory.
However, Walton now eyes to expand its market in European countries for which it has taken massive initiatives. The local company opened its offices in various countries including Germany and United Kingdom along with showcasing its products and service in international trade fairs, says a media release.
In its latest initiative of targeting the European market expansion, Walton took part in Chillventa International Trade Fair in Germany which was held from 16 to 18 October at Nuremberg Exhibition Centre where manufacturers of refrigerator, air conditioner, ventilation and heat pumps around the world showcased their products and services.
First organized under the name of ‘Chillventa’ in 2008, the fair is now one of the most important events and is held in every two years. 981 exhibitors showcased their products in the last season the event in 2016. 63% of the exhibition visitors came from European Union, 17% from the rest of Europe, 15% from Australia, Asia and Africa, and 6% from America. 93% of the exhibitors made new business connections. Walton is the first and sole Bangladeshi company to join the fair.
After securing the top place in local market of electronic products, Walton, the country’s leading vertically integrated manufacturer, targets to strengthen its position in international market.
To achieve the target, the Bangladeshi brand is exporting its electronic products to more than twenty countries of Asia, Middle-East and African territory.
However, Walton now eyes to expand its market in European countries for which it has taken massive initiatives. The local company opened its offices in various countries including Germany and United Kingdom along with showcasing its products and service in international trade fairs, says a media release.
In its latest initiative of targeting the European market expansion, Walton took part in Chillventa International Trade Fair in Germany which was held from 16 to 18 October at Nuremberg Exhibition Centre where manufacturers of refrigerator, air conditioner, ventilation and heat pumps around the world showcased their products and services.
First organized under the name of ‘Chillventa’ in 2008, the fair is now one of the most important events and is held in every two years. 981 exhibitors showcased their products in the last season the event in 2016. 63% of the exhibition visitors came from European Union, 17% from the rest of Europe, 15% from Australia, Asia and Africa, and 6% from America. 93% of the exhibitors made new business connections. Walton is the first and sole Bangladeshi company to join the fair.
