UNB, Dhaka :
Country’s popular brand ‘Walton’ has now focused on expanding its export market aiming to bring it in the premier position in the global electronics market as a Bangladesh’s brand.
To this extent, the country’s leading electronics, automobile, home and kitchen appliances manufacturing and marketing company ‘Walton’ is now moving ahead with long-term strategies.
The strategies include setting up new production units, manufacturing new models of products, establishing international standard testing lab to ensure highest quality of the produced goods, expanding its export destinations, receiving certificates from different countries in accordance with their individual standards.
According to Walton authorities, they have now emphasized more on increasing the production of its all products to cater to the growing demands for the brand’s products at home and abroad.
The local company has already increased the production of its refrigerators, televisions and air conditioners.
Targeting the world’s developed markets, Walton has set up a new factory unit for manufacturing non-frost refrigerators, they said adding the experimental production in the new unit has already been started.
Roqibul Islam Rakib, senior assistant director of International Marketing Department of Walton, said, “We are conducting our activities targeting the potential markets of America, Europe, Oman, Bahrain, Yemen and some South African countries.”
Rakib said they are discussing with the businessmen of Europe and America on regular basis to open up new avenues. Along with the orders for finished product, they are also getting export orders for various spare parts, he informed.
Country’s popular brand ‘Walton’ has now focused on expanding its export market aiming to bring it in the premier position in the global electronics market as a Bangladesh’s brand.
To this extent, the country’s leading electronics, automobile, home and kitchen appliances manufacturing and marketing company ‘Walton’ is now moving ahead with long-term strategies.
The strategies include setting up new production units, manufacturing new models of products, establishing international standard testing lab to ensure highest quality of the produced goods, expanding its export destinations, receiving certificates from different countries in accordance with their individual standards.
According to Walton authorities, they have now emphasized more on increasing the production of its all products to cater to the growing demands for the brand’s products at home and abroad.
The local company has already increased the production of its refrigerators, televisions and air conditioners.
Targeting the world’s developed markets, Walton has set up a new factory unit for manufacturing non-frost refrigerators, they said adding the experimental production in the new unit has already been started.
Roqibul Islam Rakib, senior assistant director of International Marketing Department of Walton, said, “We are conducting our activities targeting the potential markets of America, Europe, Oman, Bahrain, Yemen and some South African countries.”
Rakib said they are discussing with the businessmen of Europe and America on regular basis to open up new avenues. Along with the orders for finished product, they are also getting export orders for various spare parts, he informed.
