Economic Reporter :
The local electronics and electrical home appliances manufacturer ‘Walton’ posted about 45 percent growths in sales of its products during the first half (January to June) of 2016 compared to the turnover of the same period of 2015. In addition, the overall turnover during the first half of the current year also surpassed the target of that period.
Walton Group’s Deputy Director (Marketing) Md Rayhan said, sales of Walton brand fridges, LED televisions and other electronics and electrical home appliances were increased substantially this year. During Jan-June’16, the local brand posted more than 50 percent growth in the sales of its produced fridges against the sales of the corresponding period of 2015, he said adding: Walton also witnessed about 58 percent growth in the turnover of its televisions, including color line and LED. In addition, about 241 percent growths in the sales of LED televisions were achieved by Walton in the first half of 2016 compared to the same period of 2015.
Like fridges and televisions, Walton is also experiencing a strong presence in the country’s electronics and electrical home appliances market, he said. During January to June’ 16, sales of Walton brand home appliances were gone up by about 78 percent against the sales of the same period of the previous year.
Witnessing huge customers’ demand for home and electrical appliances, the local brand is now manufacturing wide range of home appliances in its own factory at Chandra in Gazipur. The products are blender, induction cooker, gas stove, rechargeable fan, ceiling fan, LED light, panel light, switch-socket, and acid lead rechargeable battery. The quality of these products is higher than that of imported ones and the rates are very reasonable.
The Walton officials said, they from the very beginning of the current year undertook massive initiatives in its production process to marketing strategies. The initiatives were: increase of production with the help of advanced machineries and technologies, introduction of new models of products, increase of sales and service points and so on. Specially.
The local electronics and electrical home appliances manufacturer ‘Walton’ posted about 45 percent growths in sales of its products during the first half (January to June) of 2016 compared to the turnover of the same period of 2015. In addition, the overall turnover during the first half of the current year also surpassed the target of that period.
Walton Group’s Deputy Director (Marketing) Md Rayhan said, sales of Walton brand fridges, LED televisions and other electronics and electrical home appliances were increased substantially this year. During Jan-June’16, the local brand posted more than 50 percent growth in the sales of its produced fridges against the sales of the corresponding period of 2015, he said adding: Walton also witnessed about 58 percent growth in the turnover of its televisions, including color line and LED. In addition, about 241 percent growths in the sales of LED televisions were achieved by Walton in the first half of 2016 compared to the same period of 2015.
Like fridges and televisions, Walton is also experiencing a strong presence in the country’s electronics and electrical home appliances market, he said. During January to June’ 16, sales of Walton brand home appliances were gone up by about 78 percent against the sales of the same period of the previous year.
Witnessing huge customers’ demand for home and electrical appliances, the local brand is now manufacturing wide range of home appliances in its own factory at Chandra in Gazipur. The products are blender, induction cooker, gas stove, rechargeable fan, ceiling fan, LED light, panel light, switch-socket, and acid lead rechargeable battery. The quality of these products is higher than that of imported ones and the rates are very reasonable.
The Walton officials said, they from the very beginning of the current year undertook massive initiatives in its production process to marketing strategies. The initiatives were: increase of production with the help of advanced machineries and technologies, introduction of new models of products, increase of sales and service points and so on. Specially.
