Business Desk :
The local electronic giant witnessed a record in its fridge sales following the Eid-ul-Azha or Qurbani Eid, one of the biggest religious festivals of the Muslims performed across the country on August 22, 2018, says a press release.
On the occasion of this year’s Qurbani Eid, the local brand sold out about six lakh units of frost, non-frost and deep fridges during the month of July and August of this year, which were more than 50 percent higher than the sales of the same period of the previous year.
In the last month, Walton sold out about double number of fridges than the fridges’ sales in the same month of 2017.
In addition, sales of Walton brand freezers were almost doubled during July and August of 2018 than the corresponding period of the previous year.
Amdadul Haque Sarker, executive director of Walton Group, said, “We set a target of selling out around four lakh units of fridges in two months (July and August). To meet the target, we marketed total of 145 models of fridges, of which 53 models were newly released. As a result of, the target was fulfilled within a very short time. Thus, we revised the target to 5 lakh units, which was also fulfilled before the few days of Eid.
