Walton Plaza Home and Electrical Appliances Conference-2016 held

Strategic plan to expand market share emphasized

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Economic Reporter :
With an aim to grab lion portion of the promising local electronic market, Walton Plaza Home and Electrical Appliances Distributor Conference-2016 held at Walton Micro-Tech Corporation premises at Chandra in Gazipur on Tuesday, according to a press release.
Walton Group Chairman SM Nurul Alam Rezvi inaugurated the day-long conference as the chief guest while the group’s Managing Director SM Shamsul Alam, Walton Hi-Tech Industries Limited’s (WHIL) Managing Director SM Ashraful Alam, Walton Group Director Tahmina Afrose Tanna, Executive Director and Chief Coordinator of Marketing Department Eva Rezwana, Senior Operative Director and WHIL’s HRM, PR and Admin Head Lt. Col. (Retd.) Abdul Kader, Walton Micro-Tech Corporation’s HRM and Admin Head Col. (Retd.) Shahadat Alam, Media Adviser Enayet Ferdous, among others, were present.
During the day-long conference, the participants formulated some strategic planning to grab significant share of the local home and electrical appliances market. The company officials informed that Walton is now manufacturing nine sorts of home and electrical appliances. Some other appliances would be added to the manufacturing process in near future. To capture lion portion of this promising sector, Walton has to take massive preparations right now, the participants said.
Thus, all respective bodies were urged to formulate strategic marketing planning by using their creative minds and experiences. In addition, the participants were also stressed on ensuring swift and world-class post sales services for the end users of Walton home and electrical appliances.
At the conference, the officials also informed that they are manufacturing world-class home and electrical appliances like blender, induction cooker, gas stove, table and ceiling fan, LED light, panel light, sealed lead acid rechargeable battery, switch-socket and remote control fan regulator. These products of Walton brand have gained popularity among the customers within a very short time.
They said, a team of very meritorious, skilled and experienced engineers are conductive massive product research and development activities to introduce new models of highest standard products. There such efforts are resulted in helping Walton in not only marketing huge number of products but also witnessing substantial increase of sales.
They also said, Walton made huge investment for installing state-of-the art technologies and machineries of Germany, Japan, Taiwan and other developed countries to produce international standard home and electrical appliances in Bangladesh. The company also build up a strong research and development centre with highly educated, intelligent and skilled technicians and engineers, who are continuously conductive massive research activities to produce ‘Made in Bangladesh’ labeled import substitute technology products in Bangladesh. The standard of International Electrotechnical Commission is followed during the manufacturing process of Walton brand’s home and electrical appliances.

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