Shoppers eye on multi-colour dresses

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Kamruzzaman Bablu :
With the holy Eid-ul-Fitr drawing near to nearer, the old and the middle aged people have become very busy to purchase traditional dress like panjabi and trousers for themselves. Panjabi of striking designs have caught the eyes of the buyers and, as such, the price at retail level has gone up.
The youths of the capital are now busy in bargaining for the best products of panjabi in the showrooms. Teeming at the city’s different shopping malls almost everyday reflects the increasing demand and satisfactory sale.
Mantra at the Bashundhara City Shopping Mall, Arong, Anjans, Texmart, Longla, Probortona and Aziz Super Market are busy to deal with buyers. Within few days, sales of their product will exceed the target.
Chief designer of Texmart, Al Azad said that a new design of panjabi branded as ‘Slim-fit’ has been marketed. Last year’s short and full panjabi would also be available and the price would be from Tk 950 to Tk 3,000.”
Azad said that the price increased by 20 to 25 percent compared with that of the last year due to higher production cost. Manager of Longla, Elephant Road Branch, said that they were selling special cotton panjabi at Tk 800 to Tk 4,250 and colourful panjabi like ND silk, Rajshahi silk,
imported Mumbai sherwani and three-piece panjabi at Tk 2,050 and Tk 15,500.
Branch Manager of Anjans at Sobhanbagh, Abul Kalam Azad said, their Eid specials are hand-made cotton panjabi, Rajshahi silk and Dhupian silk. The price is from Tk 795 to Tk 5,200. Besides, panjabi will also be available on the footpaths at Farmgate, New Market, Gulistan and Mirpur at cheaper prices.
“Our target is to sell minimum five to eight thousand pieces of panjabi ahead of Eid-ul Fitr. We have already sold about three thousand pieces in last two days,” said Monir Hossain, Manager of Urdi Panjabi shop at Science Laboratory Mor in the capital on Sunday.
“I have brought four pieces of panjabi from Longla. But the price this year is more than last year’s by Tk five to six hundred per piece”, said Belal Hossain. Basically higher production costs is responsible for the difference.
“We always try to keep the price within the purchasing capacity of every class of buyers. But it does not become possible sometimes due to the difference of the price of yarn,” said Lutfor Rahman, General Secretary of the Sharif Market Shop Owners Association at Sadarghat, the biggest wholesale panjabi market of the country.
He said that they used to deliver 14 to 15 million pieces of panjabi every year which amounts 60 to 70 percent of the total local demand, the price being Tk 5.5 to Tk six billion. This year the lowest price is Tk 300 and the highest Tk 6000.
Liakot Molla, owner of a shop at Peer Yeamini Merket at Zero Point in the capital, claimed that the price seemed exorbitant. He said it would force him to raise the price at the retail level.
However, traders of Islampur, Sadarghat and Urdu Market in old Dhaka are now in a hurry to deliver panjabi for the capital and other parts of the country.
Sources said, due to diversified designs, comparatively for cheaper prices and better quality, the fashion lovers men still prefer panjabi taking the traditionally and culturally rich designs into consideration.
Traders said, although the Indian and Pakistani designed panjabi have flooded different markets of the city, most of these are copied from the local cloths which are manufactured on the outskirts and old parts of the city.
Nesar Uddin Mollah, Joint Secretary of Islampur Cloth Merchants Association, has said the increase of the price of yarn and a massive shortage of power has reduced the production.
There were huge gatherings at the Bashundhara City on Sunday. A salesman at Banglar Mela said, their sales position has increased this year. “The fashion lovers are fond of local dresses, specially panjabi,” he opined. Prices vary from Tk 1,250 to Tk 7,000.
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