Robi launches women focused digital lifestyle service, Ichchedana

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Business Desk :
Robi has launched a women focused digital lifestyle service, ‘Ichchedana’, combining safety and security features, Ichchedana provides complete lifestyle solution for the women, says a media release.
The launching ceremony was held at the Robi Corporate Office at Gulshan in the capital. Noted Singer Dr Jhumu Khan, Robi’s Managing Director Mahtab Uddin Ahmed and Chief Commercial Officer Pradeep Shrivastava, among others, were present on the occasion.
The service has security feature like emergency alert through which women can send their current location alert to three pre-registered contacts set by them. For this, they just need to dial *555#. This is intended to provide a vital safety lifeline to all the women who feel vulnerable to move about.
Ichchedanausers can enjoy 10 minutes as emergency minutes for free up to twice in a month to support communication with their near and dear ones in case of emergency. However, the users need to have voice usage of 65 taka every-time the user wants to use the emergency minutes.
Using the private number recharge feature, women can ensure privacy of their phone numbers at retail outlets while recharging their mobile phone number. A 12-digit dummy number provided to them will safeguard their number from people calling with malicious intent.
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