Business Desk :
Smartphone brand realme has maintained its position as one of the top three smartphone brands in Bangladesh, according to Canalys’ Q1 2021 global shipments report.
The global smartphone brand made the statement via a press release issued in this regard on Tuesday.
According to the release, realme has continued to be the fastest growing smartphone brand with 183% YoY growth in Q1 2021 in the European region.
realme has shipped 12.8 million smartphones globally in the first quarter of 2021, according to data from Counterpoint Research.
Consequently, realme has been ranked as one of the top five smartphone brands by shipment in the following 13 countries: India, Indonesia, Bangladesh, Cambodia, Thailand, Malaysia, Philippines, Russia, Egypt, Czech Republic, Greece and Slovenia, the release said.
In Southeast Asia, realme regained its top spot in the Philippines with a 23% market share and a 95% annual YoY growth. It also grew 379% YoY in Cambodia and recorded double-digit growth across Indonesia and Thailand.
Meanwhile, in India, the company has retained its overall fifth position with a 12% market share, the release said.
According to the media release, the brand, for the first time, in the top four vendors in three European countries in terms of number of shipments as per the Q1 2021 Canalys global smartphone shipments report.
The company is ranked by Canalys as fourth in both the Czech Republic and Greece by shipment, with Q1 annual growth rates of 4104% and 477%, respectively. realme is also fourth in Slovenia and retains its strong growth momentum in Russia as the fifth biggest player, growing 682% YoY.
In regards to realme’s achievement, realme’s CEO Sky Li said, “I’m proud to see that we’re continuing our strong growth trajectory in the first quarter of 2021 with record growth in several markets, particularly in Eastern Europe. This shows we’re on track to becoming one of the top smartphone players in the world. We remain confident that this growth will continue as we stay true to our brand spirit ‘Dare to Leap’ and focus on empowering today’s young consumers with highly competitive products.”
Vice President of Mobility at Canalys Nicole Peng said, “The global smartphone market saw a strong recovery in Q1 2021, with shipments reaching 347.7 million units, up 27.6% as compared to one year ago when the pandemic first hit. As a relatively young company, realme accelerated its expansion during the past 12 months, delivering more than 45% YoY growth on average every quarter. This is mainly attributed to the brand’s consistent push to grow its vibrant Gen Z consumer base and omni-channel partners globally.”
