Readers’ Forum

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Use of medium by HR managers

Human Resource Department, one of the most important parts of any organization, often needs to recruit people to run the organization. This recruitment can be made using different types of mediums. Medium is a way of communicating information and ideas, especially to a large number of people, for example newspapers or television.
Generally there are four types of medium. They are namely: written, verbal, nonverbal and visual. Along with all these communication mediums, there are also two other types of medium – Physical media and Mechanical media. All these mediums can be used by the HR division for the recruitment purpose. The use of these mediums should be made intelligently by keeping the nature of recruitment in mind. Sharing of detailed and necessary information is also must to avoid any incident of misleading the target people.
Different mediums have different levels of appeals to different groups of people. Not one single medium should work for all kinds of target people. So the use of mediums and the use of proper language are important for the right recruitment process. All the mediums have both some positive and negative aspects. The HR division should try to avoid the negative aspects and try to utilize the positive aspects so that the use of mediums can be counted as a blessings for them, not as a curse. One very important thing to remember for the HR managers is that the trend of medium always changes. So they have to keep themselves open to adapt any change that may take place in the media.

Jalal Uddin Ahmed Chowdhury
Dhaka.

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