Agency :
Emma Raducanu has spent her time hopping from one media interview to another since her fairytale US Open triumph and how she deals with her new-found fame could be as important as her tennis skills for her long-term success.
The 18-year-old Briton stunned the world with her improbable run to the title last week, triggering comparisons with some of the greatest achievements in sport.
Her innocence, youthful exuberance and contagious smile have made Raducanu an instant hit with fans and the media and sports marketing experts believe she could become one of the world’s most marketable athletes.
Raducanu is not the first teenager to win a Grand Slam title, of course, and the experiences of other women who have made their breakthroughs on the game’s biggest stage in recent years illustrate that sudden fame can be a mixed blessing.
“I often say that we prepare how to deal with a loss but we often don’t prepare for success,” Daria Abramowicz, a sports psychologist who works with Pole Iga Swiatek who won the French Open at the age of 19 last year, told Reuters.
