PRAN UP has become the official sports drink brand of Bangladesh Cricket Board (BCB) following a two-year deal with the board.
In this regards, an agreement was signed between BCB and PRAN Beverage Ltd at Sher-e-Bangla National Stadium in Mirpur on Thursday, said a press release.
Under the agreement with BCB, PRAN Beverage Ltd got the soft drinks right at all international and domestic matches under the BCB in Bangladesh.
Among others, Kazi Inam Ahmed, director of marketing and commercial committee of BCB and Anisur Rahman, chief operating officer at PRAN Beverage Ltd, were present on the occasion.
Anisur Rahman said PRAN Group is excited to strengthen the partnership with BCB.
