Cricket Gum, a new product of PRAN Confectionery Limited, was launched at a program at PRAN-RFL center on Sunday.
Bangladesh off-spinner Mehedi Hasan Miraz and opener Imrul Kayes unveiled the new product as brand ambassadors.
Before the launching program, the young two tigers -Miraz and Kayes- signed agreements as brand ambassadors of Cricket Gum.
Under the agreements, they will perform in different promotional activities of Cricket Gum for next two years, said a press release.
Chief Operating Officer of PRAN Confectionery Limited Saiful Islam said “We launched the product by considering consumers interest and taste. Cricket gum, made by mixed fruit flavor, is now available in market. In future, it will be exported.”
About their association with the brand, Miraz and Kayes said that they are glad to get opportunity to work with this brand and they will take this brand forward.
Head of Marketing Shakhawat Ahamed and Sazzad Hossain, Brand Manager of PRAN Confectionery were present on the occasion.
