Md. Jalal Uddin Ahmed Chowdhury :
(From previous issue)
f. Recommendations – There are certain people who have experience in a particular area. They enjoy goodwill and a stand in the company. There are certain vacancies which are filled by recommendations of such people. The biggest drawback of this source is that the company has to rely totally on such people which can later on prove to be inefficient.
g. Labor Contractors – These are the specialist people who supply manpower to the Factory or Manufacturing plants. Through these contractors, workers are appointed on contract basis, i.e. for a particular time period. Under conditions when these contractors leave the organization, such people who are appointed have to also leave the concern.
Role of Mediums in Recruitment:
Possible advantages:
· Facilitates open communication, leading to enhanced information discovery and delivery.
· Allows employees to discuss ideas, post news, ask questions and share links.
· Provides an opportunity to widen business contacts.
· Targets a wide audience, making it a useful and effective recruitment tool.
· Improves business reputation and client base with minimal use of advertising.
· Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites.
Possible disadvantages:
· Opens up the possibility for hackers to commit fraud and launch spam and virus attacks.
· Increases the risk of people falling prey to online scams that seem genuine, resulting in data or identity theft.
· Potentially results in negative comments from employees about the company or potential legal consequences if employees use these sites to view objectionable, illicit or offensive material.
· Potentially results in lost productivity, especially if employees are busy updating profiles, etc.
Positive Aspects of Mediums in Recruitment Process:
Television
· Wide reach to potential candidates
· High status and perceived credibility
· Audio and visual (can see and hear)
· Good for simple messages and slogans
· Can help to generate interest, awareness and excitement
Radio
· Medium to wide reach to target people
· Good for simple messages and slogans
· Can help to generate interest, awareness and excitement
Radio call-in shows
· Medium to wide reach
· High status
· Allows greater room for feedback, questioning and input from the audience.
Newspaper
· Can review and re- read as needed
Websites/internet & blogs
· Global info can be obtained, not only local or regional
· Can reach to many people at a time
· Youth becoming computer savvy
· High-status
· Can establish links to other sites (CFNI, FAO, etc and MOA, local networks)
· Can also establish pages on existing
Posters
· Can deliver simple messages and slogans
· Not necessarily expensive and can often be produced in-house
Billboards
· Best for one main message or slogan
· Fairly permanent depending on duration posted
· Highly visible
Negative Aspects of Mediums in Recruitment Process:
Television
· Expensive to post advert on television
· Programs not always on at convenient times
· Not everyone has TV
· No room for interaction unless linked to a TV call- in show Radio
· Relatively inexpensive (compared to TV)
· Programs not always on at convenient times
· No room for interaction
· Audio only, no visual communication.
Radio call-in shows
· Relatively inexpensive (compared to TV)
· Programs not always on at convenient times
· Audio only, no visual.
Newspaper
· Public generally does not read
· Requires literacy
· Not as deep reach as TV or radio
· Publication depends on the whim of editors
Websites/internet & blogs
· Computers needed and may not be wide spread
· List serves and websites require someone to manage and facilitate them and provide content as well as technical assistance
Posters
· Requires visual and written literacy
· Generally better for simple messages and slogans
Billboards
· Very expensive
· People forget to notice after a while
Campaign Slogan competition
· Can generate a slogan that is ultimately not usable or effective
· Require effective organization and promotion
Recommendations:
· Not all the mediums should be used for all kind of recruitment or promotional ads.
· Budget should be kept in mind while using any medium.
· Complete information should be provided in the ads to avoid any confusion from the target audience side.
· Enough time should be given to the candidates to encourage them to apply.
· Proper feedback system should be there so that people can ask question if they have any.
Strategically for choosing the specific types of communication medium, the HR use to get their messages across will help them successfully manage their projects. They always need to consider the purpose of the communication, the receiver of the message, and the type of information the HR is communicating when determining the best business communication media for their message. Conveying the proper message to the proper target people and giving the audience the opportunity to provide feedback will definitely increase the effectiveness of the communication mediums.
(Md. Jalal Uddin Ahmed Chowdhury is a HR practitioner)
(Concluded)
