Shah Alam Nur :Online trading at the Dhaka International Trade Fair (DITF) is getting popular thanks to the people’s busy urban lifestyle and the increasing online accessibility.The products like textile and garments, leather and leather goods, footwear, furniture, kitchenware, bikes, electronic goods, jewelry and cosmetics are being sold online, among others.At the DITF, more than 40 online social media pages such as facebook and tweeter are playing a vital role in the online trading or e-commerce.Insiders said, about 70 per cent online sales are being made with the help of facebook as the e-commerce thrived at the fair and most of the traders aged between 20 and 30 years are shopping online.”A large number of younger people are interested in online shopping at the DITF to save their time and avoid traffic jam,” Shubhashish Bose, Vice Chairman of Export Promotion Bureau (EPB), told The New Nation on Saturday.He said a number of e-commerce companies are presenting a large number of products on their web portals at the DITF.He said the customers could choose any product online and are able to make payments using their credit cards, debit cards and bank accounts.The “Amar Desh Amar Gram”, an e-shop at the DITF is found displaying a number of local products, especially electronics, traditional Jamdani products, jute and jute goods, leather and leather goods, export-oriented readymade garments (RMG), furniture and handcrafts and also taking orders from several destinations across the country.Nurur Rahman Khan, Chairman of Amar Desh Amar Gram, said they have been participating in the DITF for the last four years.He said in the current year they are getting good response from the customers.Shameem Ahsan, President of Bangladesh Association of Software and Information Services (BASIS), said most of the younger customers are opting for online shopping as they get a good number of collections at a single place.He said for online shoppers the prices are reasonable and the delivery charge is minimum.He said most of the customers are not having enough time. So they are shopping online to save time and avoid traffic jams.According to BASIS, there are more than 1,500 online trading platforms, including akhoni.com, shurjomukhi limited, Oscom, Rokomari.com, Amar Desh Amar Gram, AjkerDeal.com, Webshohor, at2clicks.com, Biponee.com, sholoana.com, BD Com Online Ltd, Bijoy Online Limited, ARK Trade Service and Aggi Systems Ltd.
