Ahead of Valentine’s Day, the United Nations Environment Programme (UNEP) is launching a short, funny and thought provoking promotional film, ‘The Break-up’ which asks everyone around the world to break-up with single-use plastics, such as mineral water bottles and straws.
‘The Break-up’ is part of the Clean Seas campaign to address the global challenge of plastic pollution, which is choking our oceans and marine life. The film takes a lighter look at the issue of marine litter and calls for viewers to make a pledge to reduce their plastic use at cleanseas.org.
The Clean Seas is one of UN Environment’s most ambitious campaigns that aims to build a global movement, working with governments, industry and consumers, to urgently reduce the production and excessive use of plastic that is polluting the earth’s oceans, damaging marine life and threatening human health.
India is super-charging this effort by volunteering to be the global host of the World Environment Day celebrations this year, on June 5. This year’s efforts will focus on plastic pollution. As the host nation, India will strive towards reducing plastic use, seek to stimulate private sector efforts to address plastic pollution and urge citizens to change their behaviour around waste management.
`UNEP in India is working closely with the Indian Government and there is recognition and commitment to addressing the damage plastic is having on the environment and health.
