Academy Award-winning actress Nicole Kidman has signed up to promote cannabis-based products for US-based Cure Pharmaceutical, the company said on Tuesday, the latest celebrity to endorse the plant for its therapeutic and pain relief related benefits. Kidman will help the unit, Sera Labs, boost its multi-channel distribution efforts and sales of an anti-aging skincare line and for its pain relief body creams and serums. She will also be ‘key in development’ of three products the company will launch next year, Cure Pharmaceutical Holding Corp said.
