Staff Reporter :
Bangladesh Cricket Team’s freshest new face, pacer Mustafizur Rahman signed an agreement with the popular youth-centric chewing gum brand Center Fresh as its Brand Ambassador, said a press release.
The recently re-launched new Center Fresh is the first ever striped chewing gum in Bangladesh, and has a new formula which delivers long lasting freshness; a brand proposition that is very befitting with young Mustafizur’s performances for the national cricket team.
“Our new and improved, striped chewing gum will be just as refreshing and effective in the gum category as Mustafizur’s cutters are on the cricket pitch,” said Rajesh Ramakrishnan, Managing Director of Perfetti Van Melle Bangladesh, manufacturers and marketers of Center Fresh.
“We are delighted to partner with him,” Ramakrishnan added, and further said that Perfetti is committed to providing Bangladeshi consumers with world class, quality confectionery products.
Others present at the event were Pefetti Van Melle BD’s Head of Marketing, Sania Mahmood along with Director of Ogilvy and Mather Bangladesh Ltd. Fahima Chowdhury Keya and Associate Account Director Erad Bari.
Present in more than 150 countries worldwide, Perfetti Van Melle (PVM) is one of the largest confectionery manufacturers in the world. Perfetti Van Melle Bangladesh Pvt Ltd is a fully owned subsidiary of the European Perfetti Van Melle group, and started its Bangladesh manufacturing operations in 2005.
Bangladesh Cricket Team’s freshest new face, pacer Mustafizur Rahman signed an agreement with the popular youth-centric chewing gum brand Center Fresh as its Brand Ambassador, said a press release.
The recently re-launched new Center Fresh is the first ever striped chewing gum in Bangladesh, and has a new formula which delivers long lasting freshness; a brand proposition that is very befitting with young Mustafizur’s performances for the national cricket team.
“Our new and improved, striped chewing gum will be just as refreshing and effective in the gum category as Mustafizur’s cutters are on the cricket pitch,” said Rajesh Ramakrishnan, Managing Director of Perfetti Van Melle Bangladesh, manufacturers and marketers of Center Fresh.
“We are delighted to partner with him,” Ramakrishnan added, and further said that Perfetti is committed to providing Bangladeshi consumers with world class, quality confectionery products.
Others present at the event were Pefetti Van Melle BD’s Head of Marketing, Sania Mahmood along with Director of Ogilvy and Mather Bangladesh Ltd. Fahima Chowdhury Keya and Associate Account Director Erad Bari.
Present in more than 150 countries worldwide, Perfetti Van Melle (PVM) is one of the largest confectionery manufacturers in the world. Perfetti Van Melle Bangladesh Pvt Ltd is a fully owned subsidiary of the European Perfetti Van Melle group, and started its Bangladesh manufacturing operations in 2005.
