Agency :
Live the Game, the official anthem of the ICC Men’s T20 World Cup 2021, composed by renowned Indian music director Amit Trivedi, was launched on Thursday, September 23.
The campaign film featured ‘avatars’ of Virat Kohli, the India captain, West Indies skipper Kieron Pollard, Afghanistan’s ace spinner Rashid Khan and Australian all-rounder Glenn Maxwell.
The film showcased young fans transported to the exciting world of T20I cricket, playing with their favourite players, all to a peppy soundtrack that had the players grooving through the week.
The avatar animation featured a brand-new broadcast technology that blends both 3D and 2D effects – it involved a production team of over 40 people, including designers, modellers, matte painters, animators, lighters, and compositors.
“T20I cricket has proven time and time again that it can engage fans of all ages, and I’m excited to bring some fireworks to the stadiums in the UAE and for those watching all over the world,” said Pollard.
