Kazi Zahidul Hasan :
City’s fashion houses and boutique shops have reported a brisk business on the occasion of Pahela Baishakh as fashion lovers thronged to buy their desired wears for celebrating the event, insiders said.
They said, people specially girls and boys stormed the city’s reputed fashion houses like Aarong, Anjan’s, Deshal, Nipun, Kay Kraft and Rang to buy their Baisakhi dresses pushing up their sales turnover.
These fashion houses have displayed a wide range of new collection of clothes with various colours and designs for attracting the buyers.
“We got good response from the buyers this year that helped boost our sales turnover,” Khaled Mahmud Khan, Director of Kay Kraft, told The New Nation on Wednesday.
Mahmud said, the prevailing clam in the country’s political arena has also helped to gear up their sales this time.
Kay Kraft, country’s one of the leading boutique fashion houses, bring out a wide plethora of clothes for the Pahela Boishakh.
Its wardrobe features attractive designs on saris, shalwar kameez, tops, fatuas, shirts, T-shirts, children’s wear, panjabis and ornaments.
“We offered high quality products at reasonable price. Our collection of panjabis and saris with varieties in designs has been able to live up to the expectation of the customers,” he added.
The price of Kay Kraft saris was between Tk 1,250 to Tk 1,650. Punjabis were selling at Tk 850 to Tk 2,450. It has special punjabis with prices starting from Tk 6,000. Dresses for baby boys were selling between Tk 350 and Tk 2,500 and dresses for baby girls are in the range of Tk 450 to Tk 2195.
Aarong, one of the country’s leading fashion houses, has also reported a brisk business on the occasion of Pahela Baishakh.
It has brought out collections for all types of buyers, but shoppers were critical of their high prices.
“We did good business this time as a large number of customers came to our outlets to buy their desired dresses,” a sales executive of Aarong’s Dhanmondi showroom told The New Nation on Wednesday.
When asked, he however, declined to disclose their daily sales turnover.
Meanwhile, the leaders of Fashion Entrepreneurs Association of Bangladesh (FEAB) said that their local fashion houses went for ‘mega sales’ this year capitalizing the first-ever Baisakh bonus paid by the government to public servants and political stability.
“Our business turnover is expected to cross Tk 15,000 crore this year taking advantage of the country’s favourable business climate,” Azharul Haque Azad, President of FEAB told The New Nation on Wednesday night.
He said that Pohela Boishakh is surely one of the biggest festivals of Bengalis. People love to buy fashion wears to celebrate the occasion putting an extra pressure on the fashion houses and boutique shops boosting their sales manifold.
The FEAB President said the local fashion industry has huge potential but it has failed to take off in line with the potential due to lack of favourable policy support from the government and ‘invasion’ of foreign retailers.
“Many fashion houses have already been forced to wrap up their business in the last couple of years facing uneven competition of foreign retailers. The industry needs protection and the government must come out to protect it to explore the potential of local fashion products,” he noted.
According to him, about 4,500 fashion houses are now operating their business across the country.
City’s fashion houses and boutique shops have reported a brisk business on the occasion of Pahela Baishakh as fashion lovers thronged to buy their desired wears for celebrating the event, insiders said.
They said, people specially girls and boys stormed the city’s reputed fashion houses like Aarong, Anjan’s, Deshal, Nipun, Kay Kraft and Rang to buy their Baisakhi dresses pushing up their sales turnover.
These fashion houses have displayed a wide range of new collection of clothes with various colours and designs for attracting the buyers.
“We got good response from the buyers this year that helped boost our sales turnover,” Khaled Mahmud Khan, Director of Kay Kraft, told The New Nation on Wednesday.
Mahmud said, the prevailing clam in the country’s political arena has also helped to gear up their sales this time.
Kay Kraft, country’s one of the leading boutique fashion houses, bring out a wide plethora of clothes for the Pahela Boishakh.
Its wardrobe features attractive designs on saris, shalwar kameez, tops, fatuas, shirts, T-shirts, children’s wear, panjabis and ornaments.
“We offered high quality products at reasonable price. Our collection of panjabis and saris with varieties in designs has been able to live up to the expectation of the customers,” he added.
The price of Kay Kraft saris was between Tk 1,250 to Tk 1,650. Punjabis were selling at Tk 850 to Tk 2,450. It has special punjabis with prices starting from Tk 6,000. Dresses for baby boys were selling between Tk 350 and Tk 2,500 and dresses for baby girls are in the range of Tk 450 to Tk 2195.
Aarong, one of the country’s leading fashion houses, has also reported a brisk business on the occasion of Pahela Baishakh.
It has brought out collections for all types of buyers, but shoppers were critical of their high prices.
“We did good business this time as a large number of customers came to our outlets to buy their desired dresses,” a sales executive of Aarong’s Dhanmondi showroom told The New Nation on Wednesday.
When asked, he however, declined to disclose their daily sales turnover.
Meanwhile, the leaders of Fashion Entrepreneurs Association of Bangladesh (FEAB) said that their local fashion houses went for ‘mega sales’ this year capitalizing the first-ever Baisakh bonus paid by the government to public servants and political stability.
“Our business turnover is expected to cross Tk 15,000 crore this year taking advantage of the country’s favourable business climate,” Azharul Haque Azad, President of FEAB told The New Nation on Wednesday night.
He said that Pohela Boishakh is surely one of the biggest festivals of Bengalis. People love to buy fashion wears to celebrate the occasion putting an extra pressure on the fashion houses and boutique shops boosting their sales manifold.
The FEAB President said the local fashion industry has huge potential but it has failed to take off in line with the potential due to lack of favourable policy support from the government and ‘invasion’ of foreign retailers.
“Many fashion houses have already been forced to wrap up their business in the last couple of years facing uneven competition of foreign retailers. The industry needs protection and the government must come out to protect it to explore the potential of local fashion products,” he noted.
According to him, about 4,500 fashion houses are now operating their business across the country.
