Reuters, Copenhagen :
Models of superheroes and villains from Marvel’s “Avengers” movies helped lift first-half sales at Lego, as the Danish toymaker continued its turnaround drive with investments in China, India, the internet and new stores.
Lego, famous for its colorful plastic bricks, returned to sales growth last year after a decade of double-digit increases came to an abrupt halt in 2017. The company, which competes with the likes of Barbie maker Mattel Inc (MAT.O) and Hasbro (HAS.O), said on Tuesday sales rose 4% between January and June to 14.8 billion Danish crowns ($2.2 billion). In local currencies, sales grew 2%. Niels Christiansen, who took over as chief executive in 2017, said that matched the company’s ambitions for single-digit growth over the full year.
Models of superheroes and villains from Marvel’s “Avengers” movies helped lift first-half sales at Lego, as the Danish toymaker continued its turnaround drive with investments in China, India, the internet and new stores.
Lego, famous for its colorful plastic bricks, returned to sales growth last year after a decade of double-digit increases came to an abrupt halt in 2017. The company, which competes with the likes of Barbie maker Mattel Inc (MAT.O) and Hasbro (HAS.O), said on Tuesday sales rose 4% between January and June to 14.8 billion Danish crowns ($2.2 billion). In local currencies, sales grew 2%. Niels Christiansen, who took over as chief executive in 2017, said that matched the company’s ambitions for single-digit growth over the full year.
