Marketing of new brand cement for construction works in the coastal areas has been launched in the port city on Thursday.
The new brand cement of the Diamond Cement Company of Chittagong is Diamond Coastal Plus Cement.
This is the first ever salinity resisted cement product is being produced by the Diamond cement company.
Director of Lion cement Co Ln.Hakim Ali inaugurated the marketing activities of the cement at Best Western Hotel premises in Cox’sBazar on Thursday evening by releasing balloons and festoons.
Among others, Executive Director (Marketting) of DCL Jasimuddin Khondakar, DGM(Sales) Abdur Rahim, Ariful Islam, Chief Quality Development Officer Jasimuddin Sarkar and senior officers, dealers were present in the launching ceremony, a DCL sources said in Chittagong.
In the marketing programs in the hotel auditorium, the usefulness and the longevity of the cement in coastal installations were briefed to the dealers and the users of cement.
This brand cement for coastal areas constructions like water reservoirs, embankment, shelter centrein coastal areas will resist the salinity , humidity and less depreciation of the concrete ingredients, sources said.
DCL sources said, the marketing this new brand cement will begin from next month across the country.
In first phase, marketing launched in south Chittagong and Cox’sBazar for extensive response from this zone.
