Business Reporter :
The local electronics brand Marcel has witnessed a remarkable growth in its business as the sales of its refrigerator, television, blender, rice cooker, microwave oven, electric kettle and other home and kitchen appliances are increased following the upcoming Eid.
The traders said they were experiencing huge crowd at the outlets of Marcel as the local brand attracted the customers through releasing eye-catching models of high standard products at affordable rate.
The assurance of supplying high standard products at affordable rates, eye-catching design, replacement guarantee and swift after sales service and is resulted in gaining the customers’ faith and marking remarkable business growth in the recent times, they added.
Marcel has released three new models (254 litre, 317 litre and 295 litre) of refrigerator during the month of Ramzan.
In addition, the local brand has brought 28-inch and 32-inch world-class standard LED television and two models (2.8 liter and 3.2 liter) of rice cooker in this month.
Motiur Rahman, marketing head for the south region of Marcel, said Marcel has now turned into a popular brand in the country’s electronics and electrical goods market as the quality of local brand products are better than that of the imported ones. He hoped that Marcel would be turned into a premier brand in the country’s electronics market within a short time.
Considering the present market penetration and growing demands, Marcel authority has divided the country’s entire geographic into two main parts—south and north—to bring the local brand within the customer’s reach.
