Economic Reporter :
The local consumer based electronics’ goods manufacturer ‘Marcel’ has released ‘intelligent inverter’ technology refrigerators to take massive preparations to meet the huge demands for electronics goods during the upcoming Ramadan and Eid-ul-Fitr.
Only few days have left to begin the month of Ramadan. Every year, both the demands and the sales of consumer based electronics’ products like fridges, air conditioners, televisions and other home and kitchen appliances are increased across the country during the month of Ramadan following Eid-ul-Fitr. Moreover, the sweltering summer heat may also lead the demands for various electronics’ goods like fridges and air conditioners to go up.
With the aim of grabbing a giant portion of the increased demands in Ramadan, Marcel is taking massive preparations from its production process to marketing strategies, including raising production, creating sufficient stock of products to maintain smooth supply chain management during Ramadan, releasing new models of products, giving various sorts of instructions to the marketing executives to manage the customers’ rush successfully.
Marcel officials said, the middle and lower-middle income groups usually wait for the Eid-ul-Fitr to buy their necessary electronics products as they get extra amount with their monthly salaries as Eid bonus. Thus, the demands for electronics home and kitchen appliances are gone up during the Ramadan.
To this extent, it has introduced some new products like rechargeable lamp, water purifier, induction cooker, rechargeable fan, gas stove, sealed lead acid rechargeable battery, LED bulb, electric switch, socket, and fan regulator. Besides, it added some new models to products to its existing products like refrigerator, freezers, LED television, air conditioner, rice cooker and blender.
Recently, Marcel has marketed non-frost refrigerators with ‘intelligent inverter’ technology based compressors, which consume about 35 to 40 percent lower electricity than the refrigerators with induction technology compressors. In addition, compressors with intelligent inverter technology would be long-lasting and generally ensure noise-free sound.
The local consumer based electronics’ goods manufacturer ‘Marcel’ has released ‘intelligent inverter’ technology refrigerators to take massive preparations to meet the huge demands for electronics goods during the upcoming Ramadan and Eid-ul-Fitr.
Only few days have left to begin the month of Ramadan. Every year, both the demands and the sales of consumer based electronics’ products like fridges, air conditioners, televisions and other home and kitchen appliances are increased across the country during the month of Ramadan following Eid-ul-Fitr. Moreover, the sweltering summer heat may also lead the demands for various electronics’ goods like fridges and air conditioners to go up.
With the aim of grabbing a giant portion of the increased demands in Ramadan, Marcel is taking massive preparations from its production process to marketing strategies, including raising production, creating sufficient stock of products to maintain smooth supply chain management during Ramadan, releasing new models of products, giving various sorts of instructions to the marketing executives to manage the customers’ rush successfully.
Marcel officials said, the middle and lower-middle income groups usually wait for the Eid-ul-Fitr to buy their necessary electronics products as they get extra amount with their monthly salaries as Eid bonus. Thus, the demands for electronics home and kitchen appliances are gone up during the Ramadan.
To this extent, it has introduced some new products like rechargeable lamp, water purifier, induction cooker, rechargeable fan, gas stove, sealed lead acid rechargeable battery, LED bulb, electric switch, socket, and fan regulator. Besides, it added some new models to products to its existing products like refrigerator, freezers, LED television, air conditioner, rice cooker and blender.
Recently, Marcel has marketed non-frost refrigerators with ‘intelligent inverter’ technology based compressors, which consume about 35 to 40 percent lower electricity than the refrigerators with induction technology compressors. In addition, compressors with intelligent inverter technology would be long-lasting and generally ensure noise-free sound.
