Economic Reporter :
With the advent of New Year, the local consumer based electronics’ goods manufacturer ‘Marcel’ has undertaken massive working plans to grab a lion portion of the country’s electronics’ market.
Taking the 2016 as a challenging year, the local brand has set a target of bagging 40 per cent growth in its business at the end of current year.
To meet the target, Marcel has taken massive plans, ranging from its production process to marketing strategies. It has strengthened its research and development activities to ensure highest quality of the produced goods. In addition, the local brand has reshaped its service centers to provide world-class post sales services within a short possible time.
It was learnt that application of latest technologies in production process, production of high quality goods, assurance of world-class post sales services, easy installment facility, and large number of outlets are resulted in gaining the customers’ faith on Marcel brand products within its short journey.
The Marcel officials said they were registering 30 to 35 per cent growth in the business during the past couple of years. Witnessing the continuous business growth, this year Marcel has set a target of registering 40 per cent growth than the previous year.
To this extent, it has released some new products like rechargeable lamp, water purifier, induction cooker, rechargeable fan, gas stove, sealed lead acid rechargeable battery, LED bulb, electric switch, socket, and fan regulator. Besides, it added some new models to products to its existing products like refrigerator, freezers, LED television, air conditioner, rice cooker and blender.
Considering the present trend of market penetration and the growing demands for Marcel brand products, they divided the country’s entire geography into two main parts (south and north) to bring their products within the customers’ reach.
With the advent of New Year, the local consumer based electronics’ goods manufacturer ‘Marcel’ has undertaken massive working plans to grab a lion portion of the country’s electronics’ market.
Taking the 2016 as a challenging year, the local brand has set a target of bagging 40 per cent growth in its business at the end of current year.
To meet the target, Marcel has taken massive plans, ranging from its production process to marketing strategies. It has strengthened its research and development activities to ensure highest quality of the produced goods. In addition, the local brand has reshaped its service centers to provide world-class post sales services within a short possible time.
It was learnt that application of latest technologies in production process, production of high quality goods, assurance of world-class post sales services, easy installment facility, and large number of outlets are resulted in gaining the customers’ faith on Marcel brand products within its short journey.
The Marcel officials said they were registering 30 to 35 per cent growth in the business during the past couple of years. Witnessing the continuous business growth, this year Marcel has set a target of registering 40 per cent growth than the previous year.
To this extent, it has released some new products like rechargeable lamp, water purifier, induction cooker, rechargeable fan, gas stove, sealed lead acid rechargeable battery, LED bulb, electric switch, socket, and fan regulator. Besides, it added some new models to products to its existing products like refrigerator, freezers, LED television, air conditioner, rice cooker and blender.
Considering the present trend of market penetration and the growing demands for Marcel brand products, they divided the country’s entire geography into two main parts (south and north) to bring their products within the customers’ reach.
