Business Desk :
Mahindra & Mahindra Ltd., a part of the USD 20.7 billion Mahindra Group, on Tuesday announced its brand campaign ‘Cholo Re’ in Bangladesh, appointing Mashrafe Bin Mortaza, the captain of the Bangladesh National Cricket team (ODI), as its brand ambassador, a recent press release said.
The event marked the launch of its flagship product, the all-new stylish Mahindra Maxximo Heavy Duty (HD) Series, as a “Solid Partner” for its customers, at International Convention City Bashundhara (ICCB), Dhaka.
Rise is the global brand proposition of Mahindra. With its operation in Bangladesh for over 25 years, Mahindra takes pride in the celebration of the Rise of Bangladesh, with the rallying cry, “Cholo Re” that personifies the localized message of the spirit of “Rising Above”.
It celebrates the optimism of the people of Bangladesh who want to change their future and break out the traditional ways of working, helping the nation to progress.
Mahindra Maxximo HD Series is an offer with a promise to be a “Solid Partner in Progress” for its customer to go forth and Rise Above.
The new stylish Maxximo HD Series, with a strong 8-leaf front suspension and high load carrying capacity of 850 Kgs, is the best in class (engine power of 26 HP). It enables customers to earn more than vehicles in its category, setting new standards in the market, said the press release.
Speaking on the occasion, Mashrafe Bin Mortaza, said, “As a brand Mahindra believes in rising above obstacles, empowering its customers with new opportunities and going beyond limits to drive positive change. This is also a core philosophy in my personal life. Mahindra is a global company and I am proud to associate with it and partner the transformation of Bangladesh.”
Highlighting the long time relation with Bangldesh, Mr. Sanjay said, “Over the last two decades, Mahindra has established a strong presence in Bangladesh with the trusted partnership of Rangs Motors Ltd., Rancon Autos., Karnaphuli Ltd, and Aftab Automobiles Ltd.
Calling the day a proud moment for them, he also mentioned his gratitude towards Mashrafe for being the pride of the transformation story of Bangladesh cricket and his association with Mahindra.
Mahindra & Mahindra Ltd., a part of the USD 20.7 billion Mahindra Group, on Tuesday announced its brand campaign ‘Cholo Re’ in Bangladesh, appointing Mashrafe Bin Mortaza, the captain of the Bangladesh National Cricket team (ODI), as its brand ambassador, a recent press release said.
The event marked the launch of its flagship product, the all-new stylish Mahindra Maxximo Heavy Duty (HD) Series, as a “Solid Partner” for its customers, at International Convention City Bashundhara (ICCB), Dhaka.
Rise is the global brand proposition of Mahindra. With its operation in Bangladesh for over 25 years, Mahindra takes pride in the celebration of the Rise of Bangladesh, with the rallying cry, “Cholo Re” that personifies the localized message of the spirit of “Rising Above”.
It celebrates the optimism of the people of Bangladesh who want to change their future and break out the traditional ways of working, helping the nation to progress.
Mahindra Maxximo HD Series is an offer with a promise to be a “Solid Partner in Progress” for its customer to go forth and Rise Above.
The new stylish Maxximo HD Series, with a strong 8-leaf front suspension and high load carrying capacity of 850 Kgs, is the best in class (engine power of 26 HP). It enables customers to earn more than vehicles in its category, setting new standards in the market, said the press release.
Speaking on the occasion, Mashrafe Bin Mortaza, said, “As a brand Mahindra believes in rising above obstacles, empowering its customers with new opportunities and going beyond limits to drive positive change. This is also a core philosophy in my personal life. Mahindra is a global company and I am proud to associate with it and partner the transformation of Bangladesh.”
Highlighting the long time relation with Bangldesh, Mr. Sanjay said, “Over the last two decades, Mahindra has established a strong presence in Bangladesh with the trusted partnership of Rangs Motors Ltd., Rancon Autos., Karnaphuli Ltd, and Aftab Automobiles Ltd.
Calling the day a proud moment for them, he also mentioned his gratitude towards Mashrafe for being the pride of the transformation story of Bangladesh cricket and his association with Mahindra.
