The colour, drama, dances and entertainment from the upcoming 16th edition of the International Indian Film Academy (IIFA) Awards 2015 in Kuala Lumpur will be captured aired on Colors.
The TV channel on Wednesday announced its partnership with Wizcraft International Entertainment, acquiring complete broadcast rights to IIFA, which is due to happen June 5-7.
It will combine programming and marketing efforts to mount this year’s IIFA on a wider canvas.
“Over the years, the IIFA Awards has become a global cultural phenomenon that has put Indian cinema on the global radar and we are proud to be associated with it. With the inclusion of IIFA Awards to our bouquet of offerings, COLORS will now curate exceptional entertainment offerings capturing best of Indian film industry,” said the organisers.
The TV channel on Wednesday announced its partnership with Wizcraft International Entertainment, acquiring complete broadcast rights to IIFA, which is due to happen June 5-7.
It will combine programming and marketing efforts to mount this year’s IIFA on a wider canvas.
“Over the years, the IIFA Awards has become a global cultural phenomenon that has put Indian cinema on the global radar and we are proud to be associated with it. With the inclusion of IIFA Awards to our bouquet of offerings, COLORS will now curate exceptional entertainment offerings capturing best of Indian film industry,” said the organisers.
