Business Desk :
Md. Shoaib Choudhury, Director, Dhaka Chamber of Commerce & Industry (DCCI), urged upon the entrepreneurs and executives of business organizations to have proper knowledge of Marketing and Selling Skills to achieve long-term business success in the present day competitive global market. He made the plea at the Certificate Awarding Ceremony of the training course on “Marketing, Professional Selling Spirit and Secret of Success”, held during April 26 -30, 2014. He stressed that an organization must have market orientation in producing goods and services to ensure sustained operation and growth. The marketing/sales manager is responsible for crucial functions of assessing and estimating demands for products and services, selling and distribution and ensuring customers’ satisfaction. Thus, skills of the marketing manager are critical for the success of an organization. The objectives of the training course were to develop skills of people in charge of marketing/sales function in business organizations.
On behalf of the participants, Mohammad Sazzad Saroar, Lawyer, Dhaka Bar, expressed great happiness in getting a lot of useful knowledge and valued information, from very good trainers within a short period, from the course which has broadened their mental horizon and made them conversant and confident in handling Marketing-related issues. Executive Director, DBI Md. Hossain Ali thanked the participants for their nice evaluation. He urged upon them to be forward-looking in attitude so as to exploit emerging opportunities in the global market. He also stressed that their learning will be effective only if they apply their acquired knowledge in day-to-day activities and continue to enhance their skills. He also invited them to participate in other suitable courses of DBI, as needed.
The content of the course were: Introduction to Marketing, Marketing & Sales Promotion; Local Rules and Regulations, Market Segmentation, Targeting & Positioning; Competition Analysis & Competitive Advantage; Product Planning & Pricing Strategy; Distribution Management ; Market Promotion, Integrated Marketing Communication; Tools and techniques of modern salesmanship; Advertising & Sales Promotion; Preparation & Implementation of Marketing Plan, Role play and Group Discussion.
Thirteen (13) participants, from different prominent business organizations, students and other individuals at their own expenses, participated in the course. The Course was coordinated by Tamanna Sultana, Assistant Secretary (Training), DBI. At the end, certificates were distributed among the participants by the Chief Guest.
