Jute goods glitter at DITF

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UNB, Dhaka :
Jute-made products are turning heads at the Dhaka International Trade Fair (DITF). Pavilions showcasing them are attracting people, from the young to the old, with their colourful designs and diversity.
The array of products includes bags, purses, folders, tablemats, prayer mats, doormats, rugs, and room dividers, among others.
The huge, albeit unanticipated, number of visitors at the jute goods stalls is widening smiles on the faces of the vendors who say they expect buoyant sales this year.
Local brands have filled their stores with as many products with different designs and colours as possible to grab the windfall.
Md Ashequr Rahman Rumel, coordinator of Karupannya, a local company, says they are making between 300 and 400 products from jute and many of them can be bought at the fair.
Customers, mostly the young, appear to be more interested in jute-made products, says Abdur Rahim, a sales executive of at Cotton Tex stall.
Jute Diversification Promotion Centre (JDPC), under the Ministry of Textiles and Jute, has installed a mega pavilion. Istiaque Ahmed, JPDC centre-in-charge, says most of the 25 stalls are showcasing jute goods from around the country.
Kazi Kamrul Karim, manager (marketing) of Bangladesh Jute Mills Corporation (BJMC), told UNB: “We’re trying to spread environment-friendly products at home and abroad. These products are attracting a large number of buyers.”
Two particular products – ‘Sonali Bag’ and ‘Jute-Tin’ – are standing out of the crowd in the fair. Karim says the government is planning to launch ‘Sonali Bag’, a biopolymer made from jute, in the local market this year as a suitable alternative to polythene bags.
The jute goods are exuding great response from the visitors.
Khadiza Rahman, who came from Keraniganj, is one of those impressed by the products and their quality. “I’m surprised to see such beautiful products made from jute,” she says. “If all of us shun plastic goods and use environment-friendly products, then we can save our environment. We should buy more jute made goods.”
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