PTI, New Delhi :
UK-based FMCG major RB expects India to be among its top three markets globally soon with health and hygiene business led by power brands such as Dettol, Harpic and Durex to drive growth in the country.
The company is betting on emergence of e-commerce, besides its traditional retail channels, along with rural markets for enhanced sales in India, which is currently among its top five markets.
“We are a big business for the group and we are steadily climbing the rankings. We are not in top three at the moment but potentially we are among top five countries and we are very close to it… We would be there very soon,” RB South Asia Regional Director Nitish Kapoor told PTI.
In order to achieve the target, RB India will expand its product portfolio and plans to launch vitamin, minerals and supplements under its health and hygienes business.
In 2015, RB (formerly Reckitt Benckiser) as a group had a revenue of 8,874 million pounds (Rs 85,246.74 crore) and its DvM (developing markets) had contributed 2,695 million pounds.
DvM comprises North Africa, the Middle East (excluding Israel), and Turkey, Africa, South Asia, North Asia, Latin America, Japan, Korea and ASEAN.
UK-based FMCG major RB expects India to be among its top three markets globally soon with health and hygiene business led by power brands such as Dettol, Harpic and Durex to drive growth in the country.
The company is betting on emergence of e-commerce, besides its traditional retail channels, along with rural markets for enhanced sales in India, which is currently among its top five markets.
“We are a big business for the group and we are steadily climbing the rankings. We are not in top three at the moment but potentially we are among top five countries and we are very close to it… We would be there very soon,” RB South Asia Regional Director Nitish Kapoor told PTI.
In order to achieve the target, RB India will expand its product portfolio and plans to launch vitamin, minerals and supplements under its health and hygienes business.
In 2015, RB (formerly Reckitt Benckiser) as a group had a revenue of 8,874 million pounds (Rs 85,246.74 crore) and its DvM (developing markets) had contributed 2,695 million pounds.
DvM comprises North Africa, the Middle East (excluding Israel), and Turkey, Africa, South Asia, North Asia, Latin America, Japan, Korea and ASEAN.
